Roy Schoppink started the company PartnerUp in 2013, which helps SME clients with efficient ICT solutions. “We come into each customer's kitchen where we look into the process. This way we see what the customer really needs and that is different for everyone,” Roy explains.
“I come from another organization where we did this branch on the side. It wasn't core buisness there. Because you do two things at the same time, you can't actually do both very well. That has been a great learning experience and that is why I took the ICT part for the business market to my new company at the time,” says Roy. “I think it's important to work from a certain vision. It's not a game of: you ask, we turn. No, we look at what you really need. How are the connections running? Is the connection secure? How can the process be improved and is it still up to date? For example, the telephony. We can have a phone ringing, but that's how the phone rang 30 years ago. That is no longer of our time. We can now build telephony platforms in whatever way the customer wants. We look at how telephony is used within the company and then we find the best solution for that.
“Security is very important today. We find that many companies still have no idea how cybercrime is today. It's apparently not tangible enough,” Roy reveals. “They have fire insurance, but not much is regulated for cybercrime. We were regularly asked if we could open a gate for the camera system. We don't do this and customers sometimes find that annoying. But if you open a gate in your camera system, you might as well leave your company's door ajar. Customers don't always understand that. The developments in technology move incredibly fast, but the customer does not always keep up. The distance between the customer and technology is increasing. We are in the middle and believe that we have to take the customer with us in these developments and advise them on what is important. We want to improve the process and we look beyond what they think they need.”
“PartnerUp really literally means that we want to be a partner for our client. We think along in all areas and because we look in everyone's kitchen, we have a lot of experience in what we do. ‘To become a partner,’ that's what we do. Not only are we a partner for our customers, but we also like to work with other companies. We also like to help our customers further, in areas other than ICT. For example, we also needed to host Superspace.
“We are not website builders nor are we a hoster, but all our customers need that. Each customer often seeks its own supplier and very often we then run into problems when something needs to be changed. For example, party A has realized a website and the customer would like to move to party B. The website must then be moved. Unfortunately, too often we experience that the transfers do not go well. The website then transfers, but we are then called by the customer that the mail no longer works. We didn't want this anymore and to solve this we wanted to cooperate with a party where things are okay. From this need we started looking for a partner. We don't have to make money from it, but we do have control. This is how we ended up with Superspace.”
“Meanwhile, we have been working together for a year and a half,” Roy explains. “Recently we have done a number of migrations and we are very enthusiastic about them. We experienced exactly the added value we were looking for in a party. Big praise! Superspace is a specialist in hosting and that complements our work very well. An extension of what we need. But even if there is a bug in the website or there has been a hack or attack, they help us out. They are good at their job and we want to work together for the long term. So we see the future with Superspace as good partners for us. We bring customers in, but maybe they also bring a customer to us, that the nice thing about partnership. You start doing more for each other and I expect that this partnership will intensify. It's a matter of building up.”
“When we talk about the future of PartnerUp, I'm not someone who says we have to grow so much next year. My vision is though that we are growing to such an extent and have a nice club of people on board, but I think the most important thing is to ensure quality and improve where necessary. Keeping the technology under control and improving with the things that come our way. This is also how we hope our customers will stay with us for a long time.”
“In addition, we are working on a new chapter, which is the DaaS concept. That means ‘Device As A Service.’ Then you don't buy a computer for your staff, but you have a subscription to computers for a fixed amount per month, so that as an organization you don't have to make large investments. We then take care of the technical implementation in an all-in-one principle. It is a completely new concept in the Netherlands. It provides opportunities and I would like to make use of them. So behind the scenes we are now busy with communication, positioning and adjusting the website. This is development in the market and we like to capitalize on it!”
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